What are you selling?

Selling. For most the word conjures up images of salesmen trying to force you to buy something you really don't want or need. Not too long ago I too would have put myself in the category of people who either didn't like selling or considered themselves incapable of selling. I would have much preferred to spell a word than sell a word!

Seriously though, why does the very word strike fear into the hearts of so many, and sheer joy into the hearts of a blessed few? Why are so many terrorized by thoughts of having to sell something?

Especially when the irony is that EVERYONE is selling something, it's just that a minority are actually getting paid for it! What do people sell? Everything! From politics to religion to friendship to love to sex- you name it and its already been sold!

The funnier truth is that many of us would rather sell for free than get paid for doing it. Think about the last time you told someone to try a new restaurant, a new boutique, a new hardware appliance? It doesn't really matter what the product is, the only thing that matters is that we liked it, we were greatly benefitted by it- enough to tell someone else about it.

And that's really at the heart of true selling. It's purpose is not to put a hole in your pocket or a tear in your purse lining for a nonsense product. True salespeople sense a need in their customers and seek to provide a solution. The master salespeople create a need where there may not have been one before. And really it isn't as hard as it seems. And yes it can be learned if one is willing.

Remember the last time you told a friend to try a new café? What motivated you to do that? And then imagine how you felt when your friend did try it and liked it as much as you did? How did you feel? Happy? Satisfied? And what if your friend didn't like it? Did it stop you from sharing your information with other friends? Most likely not.

The truth is we all sell, regardless of the product, regardless of whether we get paid for it or not. The danger is when we become greedy, or when we sell something that we ourselves don't value or don't believe in. But make no mistake-
we all sell. The only question remaining is- what are you selling today?



p.s. Yes I'm selling too!
p.p.s Please click on www.soakupinfo.com/Esther to find out more.